A full redesign for an insurance intermediary, plus an AI chatbot that answers client questions 24/7.
Insurance is a trust business — and trust is hard to build on a website that feels dated. This client needed a complete rebuild: something clear enough that a first-time visitor understands what is offered, and credible enough that they act on it.
We rebuilt the site from the ground up with a clean, reassuring design and a content structure organised around what clients actually search for, rather than around internal terminology. Alongside it we deployed an AI chatbot that answers common questions instantly, at any hour, and hands qualified enquiries straight to the team.
The result is a site that does two jobs at once: it explains, and it captures — so fewer visitors leave without getting an answer.
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